History and Vision Drive PHOENIX

The driving force behind PHOENIX is the innate desire to make a difference in an industry which has for over 100 years continuously produced unacceptable amounts of waste and negative environmental impact.
It is now time for the rubber industry to effectively enter a circular economy! 
In earlier initiatives Jean Prevost, the President of PHOENIX, created upcycling product from scrap rubber that revolutionized the artificial turf industry creating a sustainable industry that is the benchmark for that market today. You can see how this early vision for FieldTurf changed the sporting world and established an enduring industry that made a difference in the following video. 
But that was just a start..
Todays vision at PHOENIX does not stop at upcycling scrap rubber, the focus is now on Regeneration of the waste source into performance based rubber products that reduce the need for raw material, lower energy requirements and lessen the burden on natural and synthetic rubber throughout the world.  


Jean Prévost, President
Jean is an innovator, a visionary and an inspiring leader. In the mid 90s he co-founded FieldTurf and revolutionized the artificial turf industry. With PHOENIX, Jean now has a vision of revolutionizing scrap rubber management and making a positive impact on the environment on a global basis. 
Email j.prevost@phoenixregeneration.com
Sylvain Martel, VP Operations and Technology 
Sylvain brings over 20 years experience in rubber recycling processes and is a visionary on design concepts for the next generation of devulcanizing systems. He has world-wide experience in the industry and a strong desire to change the manner in which the industry participates in the circular economy. 
Email s.martel@phoenixregeneration.com
Benjamin Brossard-Fendle, Director of Business Development
Benjamin comes to the business from an investment industry background, having previously worked at Fidelity Investments. His experience adds a financial perspective that is essential to PHOENIX. He has been with PHOENIX since 2017 and learned the business from all points starting from the ground up. He is responsible for the overall operations of the company including business development and administration.
Email b.brossard-fendle@phoenixregeneration.com
Siavosh Moghaddamzadeh Ph.D, Director of Research and Development 
Siavosh has a solid technical background from both an academic and industry perspective. Before joining PHOENIX, he worked 6 years as compounding engineer at an EX-BF Goodrich plant and 3 years as a process engineer for a tire recycler, both in Iran. He then completed his Ph.D. in chemical engineering at Laval University in Québec City. Since joining PHOENIX, Siavosh’ s experience and expertise with ground tire rubber (GTR), reclaim rubber and devulcanized rubber have been critical in the development of high-performance rubber compounds made with devulcanized rubber. 
Email s.moghaddamzadeh@phoenixregeneration.com
Kim Amesse, Operations Manager 
Kim holds a technical degree in chemical processes, which she completed at Cégep Maisonneuve. Prior to joining PHOENIX in 2017, she worked as a chemical process operator at Parachem in Montréal. Kim is diligent and thorough in her work, and her contributions to PHOENIX have lead to significant improvements in production and R&D efforts.
Email k.amesse@phoenixregeneration.com

PHOENIX Mirabel 

At PHOENIX, Rubber Regeneration is not just a concept. The company has a fully operational facility that is capable of producing 7 million lbs of Regenerated Rubber per year, that is ready for insertion into a circular rubber economy. 
In addition to its Regeneration system, PHOENIX has a rubber compounding and testing laboratory to help partners develop innovative new rubber products. 

Contact us for more information on our technology and to learn more about production services, licensing opportunities and our facility 

Phoenix Innovation Technology Inc.


11950, Henry Giffard

Mirabel, Québec, Canada

J7N 1H4

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